7 - 10 years
31st May, 2022
10th Jun, 2022
BACHELOR DEGREE
Duties & Responsibilities
§ Develop plans to
deliver category growth based on shopper/ consumer and customer requirements
§ Optimize and
ensure full ROI realization from promotions & channel activations spend for
the category
§ Support the
development of commercial plans and ensure OTIF implementation
§ Complete
ownership of category annual Battle plan by channel
§ Define priority
channels for each segment and SKUs within category (MSL), and create tailored category/
channel plans for each
§ Lead development
of sales drivers for category segment by channel
§ Support KAM Team
with development of JBP and customer specific programs/plans
§ Develop category
Insights/purchase decision tree and support Sales team on Category Insight projects/presentation
to customers
§ Coach and support
associates to deliver business objectives and grow their careers
Education/Knowledge, Skills, Attributes, Experience & Other Requirements
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Qualifications: § F irst Degree in
any discipline § Post Graduate degree will be an added advantage Experiences: § Minimum of 7
years’ experience, many of these to be in marketing, or sales, and over this
period has successfully delivered on KPIs, § Experience in
either Brand management, Trade/shopper marketing and Field sales management § Demonstrated
success in a number of diverse roles. § Demonstrated
ability to motivate and lead team Knowledge: § Good knowledge of
Category & channel management § App Appreciable
knowledge of Commercial strategy § Good knowledge of
Channel/Shopper trends § Go Good knowledge of
commercial Planning process (IMEX, CPM, Battle Plan) § Good working
knowledge of FMCGS/ CPGs environment § Working knowledge
of Field Sales and Distributor Management
G Good knowledge of the business environment and
competition strategy
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